MS NOW has appointed Brian Swarth as its Senior Vice President of Marketing, marking a significant addition to the team at a pivotal moment for the news outlet. With a rich background in promoting popular series and a proven track record in growing brands, Swarth is poised to drive MS NOW's expansion across various platforms and initiatives.
Swarth's expertise lies in fostering audience growth, consumer engagement, and brand marketing. His previous roles include leading marketing efforts for notable shows like 'Billions' on Showtime, 'Fly on the Wall with David Spade and Dana Carvey' on Audacy, and 'Interview with the Vampire' on AMC. Additionally, he has successfully navigated the direct-to-consumer streaming business, a crucial aspect of MS NOW's future.
In his new role, Swarth will collaborate closely with Rebecca Kutler, President of Operations, and Maritza Berta, Vice President of Marketing. He will be instrumental in shaping MS NOW's strategy for its upcoming direct-to-consumer product launch, which aims to provide a unique and interactive experience for subscribers. This launch is a significant step towards MS NOW's goal of building a thriving community.
Swarth's appointment comes at a time of substantial growth for MS NOW. The network is experiencing momentum across various platforms, including linear television, digital platforms, and live events. His experience in navigating periods of transformation and launching direct-to-consumer businesses will be invaluable as MS NOW continues to evolve and innovate.
"I'm thrilled to join MS NOW at this exciting juncture," Swarth expressed. "The brand is experiencing remarkable growth across multiple platforms, and I'm eager to contribute to its success. The upcoming direct-to-consumer service will offer our audience innovative ways to engage with MS NOW and each other, marking a significant milestone for the network."
Swarth's appointment is a strategic move by MS NOW, leveraging his expertise to enhance its marketing efforts and expand its reach. With his leadership, the network is poised to further solidify its position in the media landscape and provide an exceptional experience for its audience.
